Notes on change, from the roots up.
How hypnosis, behavior design, and everyday strategy work together, so the change you want actually carries into your life.

What Is Hypnosis? How It Works, What It Feels Like, and Why We Use It
Hypnosis is a natural state of focused attention. Rachel Krall, master clinical hypnotherapist, explains how it works, what it feels like, the levels of trance, and why you stay in control.
Read · 9 min
What Is Behavior Design? (And Why Willpower Isn't a Strategy)
You can know exactly what you want to do and still struggle to do it. Here's how behavioral strategies help close the gap between intention and action.
Read · 10 min
What Is a Habit? (It's Probably Not What You Think)
Why doing something every day doesn't necessarily make it a habit, and what actually makes a behavior automatic.
Read · 7 minWhat pattern is running the show?
Take the free 3-minute Root Response Assessment and see the pattern behind how you respond under pressure.